Currently, the Indian farmer does not have information about buyers beyond his local community and depends mostly on the auction based local physical marketplace called Mandi. As a result, he does not have control on the sale of his own produce and has to settle for whatever he gets at the Mandi. On the other side of the market, the crop buyers rarely have direct connections to the farmers and go through middlemen, most times multiple number of them. Each middleman adds his own cost resulting in a big price disparity between what the farmer makes and what the final buyer pays.
However in recent times, the availability of inexpensive smartphones in India has increased along with more robust and faster data connectivity being provided by telecom operators. As a result, farmers have realized that the internet provides a platform to get information from beyond their local community at their fingertips, and that too at low costs. Kisan Network aims to be that platform for rural India.